What is a Personal Manager ?

A manager is not a music publisher, publicist, booking agent, merchandiser, record producer, or a bank! They may be able to assist in any of these duties, but this is not their real function. A manager guides, plans, organises, advises and/or represents the artist in matters affecting the progression of the artist's career.

The manager is usually the only other person apart from the artist who sees the entire picture. Some artists have managers that perform only specific functions, such as a business manager who doesn't become involved in any of the creative aspects.

Why a Personal Manager ?

Some artists will only be managed by themselves. This has the advantage of saving 20-25% of your income. However, there is so much work to be done and decisions to be made that it is overwhelming. In undertaking the "paperwork" it detracts from the artist's energy for being creative.

Who is a good and qualified manager? Someone who is good at planning and organising. Someone who the artist can trust for good sound honest advice. Someone who is going to stay on top of trends and happenings within the industry. Someone who is able to ensure that the artist remains realistic and who will always represent the artist in a courteous, professional manner to others.

Many of you may be "approached" by managers and management companies. It does not matter how many contacts, famous clients or financial resources they may have. If they just say that you are the "greatest thing" or "with my connections, I can make you famous", then chances are they are full of smoke!

Success in this business takes a mountain of work by a whole team - from the artist to the roadies and everybody else, e.g. record label, booking agent, legal, accounting, merchandising, publicist, tour manager, sound & equipment people, etc. The manager ensures that everything is being done by someone. In the beginning of a career, the manager will sometimes take on some of these responsibilities.

Hire a manager because you like their plan, their method and their dedication. Once you hire a manager, let them "manage". Remember part of being a good artist is AGREEING to be managed. This is one part of the education that is sometimes left out, leading to a rocky relationship.

Every artist does need management, if not a manager. Those who fail to plan, plan to fail.

Management is crucial to success.

The Blackcurrent Management Group excels at providing personal management for artists.